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Everyone knows using stories will increase sales. But what if you could also turn your brand message into a repeatable story? What if every staff member and client said the exact same thing about your company? David shows you how stories can be much more useful than just case studies and anecdotes. He shows you how to create a repeatable brand message that makes your customers the hero…and makes you their valued resource for success.

Key points:

– Classic story structure for marketing
– How to create a 10-second story
– Making your customer the hero

About the Speaker

David Mann is a story specialist who teaches professional services leaders how to make impact by clarifying their message. He brings over 25 years experience as an expert in the field, with clients ranging from Fortune 100 professionals to high-stakes litigation attorneys. David uses his background as an actor and playwright as the foundation of his innovative approach. As a keynote speaker, specialized workshop leader and consultant, David has shown professional services leaders how to use story techniques to grow their business by making an impact.